On Wednesday, it's our final presentation for the second project, magazine product advertisement work. Some of our classmates were very creative, did a good job. I can see they had worked very hard on this project. My group picked Guylian chocolate as our subject in this project. I started our presentation from a brief introduction about Guylian chocolate background. Guylian is a Belgian chocolate brand. The company is famous in producing high quality chocolate. Guylian chocolate brand ranks the fourth in terms of worldwide popularity and the product is characterized by its unique sea shell design. The company offers 11 different chocolate sea shells. Guylian chocolate is packaged in transparent boxes so that the artistic chocolate design is well shown to the customers. The objective of the ad campaign is to market the competitive advantages of the Guylian brand and to differentiate the brand from its competitors.
Since Guylian emphasizes its artistic design on chocolate, the main marketing message in our project is “The unique artisanal Belgium chocolates”. This marketing objective serves clear guidelines for our ad design. Therefore, our commercial uses three steps in art, sketch, painting and statue to express that each Guylian chocolate also goes through a very detailed process.
After each group finished their presentation, we had been assigned for a new project. It's about making 2 to 3 minutes advertising Video accompanying printed piece that both promote the graphic design programs at CSU LA. We need to come up with our project briefs on next Monday.
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