Our Monday class started with a discussion of Kali Nikitas, a guest speaker who came to talk for GAUGE speaker event last Thursday. Everybody had different opinions about her. Some people liked her easy going personality. Some people liked her website. But Some would think she had promoted her work too much. We preferred to know more about the process how she got her work done, the way she got her creative idea. I believed that would be interesting and inspiring.

        After that, each group brought their revised concept sketches and laid them out on the classroom tables in order to display them to the class and get some feedback from Professor and the classmates. I saw some interesting sketches. Some classmates worked hard on their projects. We got some feedback on our sketches too. Some suggestions like don’t use ocean background, think about something else, and so on. Professor wanted something more abstract that did not show the product at all, BUT, when the people looked at the ad, they would immediately know what you tried to talk about. Wow, it's really challenging. Each group was required to show 3 initial comps ads in the next class. We will have lots of work to do if we would like to get some improvement on Wednesday.

        Since my subject for the second project is Guylina chocolate, I found some interesting chocolate advertisements.



Dairy Milk Billboard: In Downtown Toronto

Kitkat - Bench