In today's class, we showed our initial drafts of our comps ads. Some classmates did a very good job in their projects. Looks like they did catch Professor's requirement about "abstract". We picked Guylina chocolate as our subject in the ad. But Professor was not quite satisfied with our drafts because our design was not abstract enough. He asked us some questions like what ads message we were going to deliver, what the mood was in our ads. He thought we didn’t understand “artisanal” well about Guylina, which should be the key word of Guylina. After brainstorm with Professor’s advices, we decided to differentiate Guylina by emphasizing Guylina’s artisan.
I found the following creative picture online. It's very concise structure accompaning with a succinct slogan, "save water, save life". There is no tedious disccusion about how important water will be. As long as we look at the desperate gold fish with the dripping water, all of us will agree that "water is source of our life".


No comments:
Post a Comment